seth godin

At a Glacnce
Who: Seth Godin
Where: Monterey, California
When: February 2003
What: spreading ideas
Why: to make money

Can your ideas be as great as sliced bread? During February 2003, in Monterey, California, Seth Godin gives a presentation on about going beyond the average business. The original idea of sliced bread failed because it was not marketed well. Wonder got a hold of the idea and was able to spread the word and these days you hardly see whole bread on the shelves of your local grocery stores. Seth Godin challenges ideas and products with the question “is it remarkable?”
Godin says “you’ve got to figure out how to get your ideas to spread”. Television and other forms of mass media advertisement made it easy, but consumers don’t care about the specific company or where the idea came from. Today’s world has too many choices and not nearly enough time, to be successful you need to find the people who are listening. Godin’s presentation points out that the majority of consumers are hard to market to. Quality ideas and products should be marketed to the smaller crowd and then those people will spread the word.